Socius Group

SO.SMITHA fresh approach to unforgettable events

We bring your vision to life with our passion for food, culinary expertise, imagination and creativity

Event Management Solutions

We have a range of solutions to create fantastic events from spectacular opulence for thousands of guests to intimate and personal gatherings

A winning partnership

We deliver outstanding guest experiences with creativity and finesse

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Event Management

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Culinary Design

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Corporate Hospitality

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Retail Experiences

CASE STUDY

The Open

The oldest golf tournament and most prestigious in the World

so.smith worked collaboratively with the R&A as Facilities Managers. The scope of work involved both the greenfield sites, players facilities and club house. This included multiple disciplines to ensure functionality, comfort, safety and efficiency of the built environment by integrating people, place, process and technology.

For the Caterer we managed both the hospitality and public areas.

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CASE STUDY

Dubai International Film Festival

The leading in the Middle East, Asia and Africa

so.smith was responsible for organisng all travel and hospitality for the Dubai International Film Festival. This included sponsorship deals with both Emirates Airlines and Jumeriah Hotels covering 6 million AED in Emirates Flight and 15,000 room nights in various Jumeriah Hotels, for talent and invited guests.

We organized all outside hospitality events, working with Jumeriah Hotels, Armani Hotel, Burj Al Arab, Burj Khalifa, the Royal Palace and Zero Gravity.

CASE STUDY

Dubai World Cup

One of the World’s top racing challenges held annually and attracting international visitors

so.smith organised and managed the catering for Dubai World Cup in 2013/2014. The project involved menu planning and writing menus for multinational/religious faiths and producing food for 10,000 people.

We staffed the event with 128 local chefs and 12 international chefs that we brought in from various countries. The venue covered 78 luxurious grandstand suites arranged over 5 levels, catering to groups of 10 to 500.

Additionally, we created a private International buffet

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CASE STUDY

The Wimbledon Championships

The internationally renowned annual tennis tournament held in the UK

so.smith worked with a Global catering firm to bring the event into fruition. This included systematizing the pre-event requirements of the sponsors and annual suite holders. so.smith was also responsible for the catering and management in numerous areas; hospitality, retail and obligatory.

so.smith partnered with Allegra McEvedy (MBE), co-founder of Leon, to develop a new range of sandwiches, pots and salads for Wimbledon. Also, the running of production for products; labeling, packaging and allergens. Creating 6000 items daily.