Socius Group

Now is the time to reimagine how you do business

SOCIUS is a business development company that utilises its collective 40 years of Middle East market knowledge and experience, enabling companies to grow.

These companies are registered in the UAE with a desire to expand their operations across the Middle East, and based overseas and looking to fast track their entry into the Middle East market or expand their existing presence.


The best solutions for your business - what we do.

We help our clients create a winning business development strategy and then facilitates direct introductions to key business targets in their focus markets, all of which has been established through a collaborative process.
This service is the engine of the SOCIUS business and its fuel is the valued and expansive network that has been built on trust, credibility and integrity over a 20 year period of operating in the region.

Brand Development

Expert advisory services with executive leadership. Our experts allows us to deliver brand creation and development, from new concept to brand evolution.

Franchise Expertise

This is a labyrinth that we can make clear with complete end to end solutions to make you 'franchisable', or develop your franchise proposition.

Business Development

Whether you need advice an guidance on setting your business up, importing or exporting your brand, or a full strategy study, Socius can assist.

Socius is flexible, adaptable and high-performing. We work in several ways.



In order to facilitate the right level of introductions in the right way, we must know what makes each of our clients tick. This starts with a one-on-one interview with the CEO/MD to understand the over-arching vision and goals of the company.


We believe in a collaborative approach where opinions of key stakeholders count. By having a transparent consultative approach, we create an unbiased and pragmatic business development strategy, optimised for success.


A key part of our strategy is to clearly define your sales targets in the focus markets. A primary & secondary list of sales targets are developed collaboratively with management, that when signed off, enable SOCIUS to move quickly and concisely.


SOCIUS has a wide and varied network of business leaders and decision makers that has been built over 30 combined years on the values of trust, honesty and credibility. SOCIUS leverages its extensive network throughout the region on your behalf.

A fresh approach to unforgettable events

so.smith will provide you with access to expertise in top-class hospitality and events management. The team at so-smith have impressive credentials from proven experience at World-class events

A winning partnership. Producing outstanding experiences that create long-lasting memories are the order of the day for the so.smith team. They do this by creating F&B packages with a symbiotic thread, that allow guests to have unlimited quality experiences.

Recent clients. Brand development, matching and advisory services

Why it makes sense



We provide you with the luxury of ‘time’ so you can focus on what you do best


Mitigate your risk

Have the flexibility to manage your finances and cashflowsuccessfully


Committed to quality

Reduce time and outlay linked to employee costs & processes like recruitment and training

Our Founder

Simon Hobart, Founder & CEO

Simon is a rare twenty year veteran of business ownership in the Middle East and thirty years of global leadership roles outside his native UK. His first specialist recruitment agency was sold to private investors from London

In 2012 Simon became a Director and Board Member of The Links Group, a company formation specialist based in Dubai, where he was responsible for day-to-day business strategy and growth and was a key member of the team that led to the acquisition of Links Group at the end of 2016.

He formed Socius Group in 2017 as a niche business development Company to work closely with clients on their bespoke business development and growth advisory needs, using his significant network and huge business knowledge of the Middle East region.


Let us help your business to move forward.


    Socius office

    The Yacht Club Dubai Creek Golf & Yacht Club



    +971 50 655 0581