event management
A Fresh Approach to
Unforgettable Events
We bring your vision to life with our passion for food, culinary expertise,
imagination and creativity
what we do
Event Management Solutions
We have a range of solutions to create fantastic events from spectacular opulence for thousands
of guests to intimate
and personal gatherings
Event Management
From colours that delight, to the flavours of deliciously fragrant food and ambience that evokes positive feelings. We create the right mix and balance of elements contributing to sensational event experiences.
Culinary Design
With our culinary design solutions, we aim to provide a feast for the eyes and pleasure for hearts. We create gourmet menus for our clients using a combination of artistry, creativity and professional cooking skills.
Corporate Hospitality
We work with our clients, customers and partners to deliver the finest hospitality, with keen attention to detail to create unforgettable experiences. From intimate dining events for 10 people, to corporate events attended by thousands.
Retail Experiences
The retail environment requires skill and experience to manage consumer demands effectively. We are adept at managing single and multiple retail units, or entire operations at the largest sports and entertainment venues in the UK and Middle East.
case study
The Open
The oldest golf tournament and most prestigious in the World
so.smith worked collaboratively with the R&A as Facilities Managers. The scope of work involved both the greenfield sites, players facilities and club house. This included multiple disciplines to ensure the built environment’s functionality, comfort, safety and efficiency by integrating people, place, process and technology.
For the Caterer we managed both the hospitality and public areas.
case study
Dubai International Film Festival
he leading in the Middle East, Asia and Africa
so.smith was responsible for organisng all travel and hospitality for the Dubai International Film Festival. This included sponsorship deals with both Emirates Airlines and Jumeriah Hotels covering 6 million AED in Emirates Flight and 15,000 room nights in various Jumeriah Hotels, for talent and invited guests.
We organized all outside hospitality events, working with Jumeriah Hotels, Armani Hotel, Burj Al Arab, Burj Khalifa, the Royal Palace and Zero Gravity.
case study
Dubai World Cup
One of the World’s top racing challenges held annually and attracting international visitors
so.smith organised and managed the catering for Dubai World Cup in 2013/2014. The project involved menu planning and writing menus for multinational/religious faiths and producing food for 10,000 people.
We staffed the event with 128 local chefs and 12 international chefs that we brought in from various countries. The venue covered 78 luxurious grandstand suites arranged over 5 levels, catering to groups of 10 to 500. Additionally, we created a private International buffet
